project overview
DOPA-MINE! - DRAGON BALL LAMP SERIES:
Dopa-mine! is an online store selling toys and gadgets: https://dopa-mine.us/
This is an e-commerce business I run myself, and this particular project is a series of creative desk lamps with characters inspired by the famous 'Dragon Ball' anime series.
The marketing tool for this project is organic social media content. This particular product has an advantage: it's part of a very internationally recognised anime series, so very likely to do well.
Dopa-mine! has customers worldwide, and products are manufactured in China. The business model is an online general toys/gadgets website, and the social media presence is focused on the product's branding.
Market Research
Competitor Analysis
Competitor Analysis
Dragon Ball Z is the most internationally recognised anime series and has a cult following worldwide. This is an advantage for anyone selling products involving its characters. Dragon Ball fans range from 18-40 years old, with a growing younger audience, especially on TikTok/Youtube, and 70-80% are male. USA, Latin America, Europe, Australia/NZ, Philippines are the most popular countries.
Competitor Analysis
Competitor Analysis
Competitor Analysis
Other e-commerce stores that sell Dragon Ball merchandise have a strong following on TikTok and YouTube. Fan pages and stores create content and products for fans. This particular product is not yet oversaturated. Usually, showcase-style reels with TikTok-friendly memes seem to be working for others with the same product. Typically, lower quality videos giving us an opportunity to create higher quality as a point of difference. The research I have done indicates it's highly likely to be a winning product to launch on TikTok with organic to stay within the budget.
my process
Making a list of viral videos for inspiration
The best process I have found is putting in solid research to see what is going viral on TikTok with Dragon Ball or anime in general. This platform has a sensitive algorithm that will tell us fast what's going to work. Once we have 60 videos, we can recreate ourselves and include the product we can then plan 2.5 months of content.
Content Creation
First, we open a new fan account for Dragon Ball with a website link to the Dopa-mine! product landing page. Now that we have plenty of inspiration and a variety of videos that have proven virality, we can recreate a series of similar videos.
Posting and engaging with audience
On the left is the first post made to TikTok (Posted May 19th 2025) from the Dragon Ball fan account, which reached 62k views in the first night. A clear indication that the product is a winner! Not only this, but recreating a similar video style is an adjustment we made. No sales yet, but plenty of discussion in comments.
Analitics and building accounts
Now I doubled down on the video styles that proved to work, I brought them across to Instagram and YouTube. Sales started pouring in for the Goku lamp with a 0.39% conversion rate (customers arriving on the landing page who bought), which is reasonable for Shopify sales coming from social media organic content.
results - views & sales
Posting proven concepts
Shopify sale conversions
Posting proven concepts
The analytics in this video, which was developed from a proven concept, show:
- 3.4 million views
- 185 comments
- 2801 new followers
Evolving video ideas
Shopify sale conversions
Posting proven concepts
Once we know what goes viral, we double down on the concept and try more altered variations. The above post has 13 million plays and gained the account over 16,000 followers.
Shopify sale conversions
Shopify sale conversions
Shopify sale conversions
From the viral content, we had a conversion of $4,760.73 in sales from 15th May - 15th June 2025. This is a lower-converting product. After reflecting on analytics, it looks like it is because it's a higher-priced item at $104 NZD.
conclusion and results
Content
Content
Content
We built the DB Lamps TikTok up to 37,100 followers with an engaging audience. Many conversations are continuing with over 80 million views gained on TikTok, Instagram and YouTube. I will use this process for future projects.
Sales
Content
Content
With the viral organic content we made
$8,623.39 in sales between May 15th - August 15th 2025. A lower converting product, however, it will bring in over $2,000USD in sales a month with minimal maintenance.