what do they have for us?
Moodi creates functional nutrition blends designed to support mental and overall wellbeing — including stress, sleep, energy, digestion, mood, and cravings.
Their range includes AM and PM blends, pre + probiotic formulas, and functional protein, all made with clinically studied ingredients, no refined sugar, and all-natural vegan components. These blends are developed to be effective and enjoyable, with flavours that encourage habitual use.
Rather than typical supplements in capsules, Moodi’s products are designed as pleasant daily drinks, breaking category norms and making wellbeing approachable and enjoyable.
where + who is it for?
Moodi is primarily direct-to-consumer online, selling through its own website with free NZ and AU shipping above a threshold.
This digital-first model allows the brand to control messaging, build direct relationships with customers, and integrate education into the purchase experience. The products are also blended in New Zealand — reinforcing local authenticity.
Strategic insight:
D2C strengthens brand control, enables personalised communication (email/social), and positions Moodi as a lifestyle brand rather than a commodity on crowded retail shelves.
what Is its value?
Moodi’s blends are positioned in a mid-to-premium price tier relative to standard supermarket supplements, reflecting quality ingredients, clinical backing, and unique flavour experiences. Pricing isn’t cheap, but it reinforces the idea that wellbeing is worth investing in — appealing to consumers who prioritise lifestyle, health, and self-care.
Strategic insight:
The pricing suggests a value-based purchase: buy for results, experience, and ritual, not simply because it’s inexpensive. Bundles also encourage larger purchases and higher lifetime value.
brand voice
Moodi’s promotional approach blends science and lifestyle:
• Science-backed claims with clear ingredient benefits
• Bold, expressive visuals and approachable language
• Highlighting taste and enjoyment alongside function
Strategic insight:
Moodi doesn’t sell products; it sells a feel-good ritual supported by science and community voice — aligning with modern wellness consumer expectations.